Pan Africa Tourism Board (PATBOARD)

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Continental Alliance

Shape Africa's
Tourism Future

VISION

It is my pleasure to welcome you to the Pan Africa Tourism Board (PATBoard), a collaborative platform dedicated to meaningfully shaping Africa's tourism story for today and for generations to come. Our vision is to position Africa as a leading global tourism destination, and our mission is to promote sustainable, inclusive, and transformative growth across the continent's travel, tourism, and hospitality industries.

The Pan Africa Tourism Board plays a vital role in uniting governments, private sector players, communities, and knowledge partners to amplify Africa's voice in the global tourism marketplace. Together, we can unlock opportunities that drive economic growth, create jobs, preserve cultural heritage, and protect our environment. Your partnership with us is more than an alliance - it is a shared commitment to realising Africa's tourism potential. By joining hands, we bring our collective expertise, creativity, and reach to ensure that Africa's tourism sector thrives on innovation, resilience, and sustainability.

On behalf of the entire PATBoard, I warmly welcome you to this journey and urge you to stand with us in advancing Africa's tourism agenda. Together, we will inspire change, celebrate our continent's diversity, and shape a brighter future for African tourism.

Madam PresidentMariam Lesian

The Elite Echelons

Founding Patron

For: UHNWIs, Sovereign Wealth Funds, Legacy Brands, Private Equity Firms, and Philanthropic Leaders.

Lifetime Recognition & Legacy: Permanent designation as a Founding Patron with prominent placement across all PATBoard platforms.
Exclusive commemorative plaque & digital badge.
Exclusive naming rights and legacy project representation.
Priority seat at the Continental Tourism Leadership Forum.
PATBoard Tourism Deal Room Access: unparalleled access to shape Africa's tourism future through high-level investment, co-invest in large-scale sustainable projects, engage directly with governments and developers.
Investment Privilege: co-branding opportunities on transformational continental initiatives (infrastructure, conservation, heritage projects).
VIP Access & Experiences: Platinum invitations to PATBoard flagship events, access to Founders' Roundtables with ministers & CEOs, curated site visits with heads of state & industry leaders.
Global Visibility & Prestige: premium features in global campaigns, recognition as a transformational partner.
Social Impact & Sustainability: recognition as a Champion of Sustainable Tourism, option to sponsor signature community programs, featured in PATBoard's Sustainability Impact Review.
Bespoke Research & Insights: custom market intelligence, proprietary reports, and strategic foresight.
Thought Leadership & Editions: leadership masterclasses for senior officials, workshops for tourism boards & investment teams.

Bespoke

Partnership

Strategic Partner

For: Global Tech Providers, Aerospace, Consulting Firms, International Media, and Development Funds.

Shape Africa's future through innovation, investment, and global reach.
Direct access to policymakers in OMAs and tourism ministries.
Opportunity to host or co-chair exclusive closed-door dialogues with African heads of state, ministers, and global investors.
PATBoard Tourism Deal Room Access: high-value pipeline projects, one-on-one B2B meetings, PPP facilitation, pitch showcases, and cross-border collaborations.
Policy & Advisory Briefings: insights on national tourism pipelines, investment incentives, and regulatory guidance.
Legal & Deal Support: advisory for deal structuring, finance, and compliance.
Crisis coordination & recovery support during disruptions.
Bespoke research, proprietary reports & strategic foresight aligned with business priorities.
Customized collaborations aligned with Corporate Vision & ESG goals; joint design of flagship tourism & development initiatives.
Global visibility & prestige: premium features in global campaigns, exclusive branding at continental events, use of PATBoard Platinum Partner seal.
Annual feature in Africa Tourism biannual publication.
Thought leadership: representation at key policy & trade forums, direct input into PATBoard's continental policy positions.

$15,000

Annual Tier

Core Partnership System

Global Brand

For: Luxury Hotels, Safari Lodges, Premium Travel Services, Aviation, and Global OTAs.

Prominent branding across international campaigns as a Premier Partner on PATBoard platforms.
Exclusive branding at continental events & campaigns; use of PATBoard Platinum Partner seal.
Priority consultation on tourism standards, sustainability, and early access to market intelligence & trend reports.
Automatic priority recognition at Baobab Indaba Awards Gala; speaking slots and showcase spaces.
PATBoard Tourism Deal Room Access: showcase investment-ready tourism projects, one-on-one B2B meetings with project owners, investors, and strategic partners.
Direct introductions to tourism boards, airlines, hotels, and key stakeholders.
Representation in continental policy dialogues; priority updates on legislation, visa policies, and investment opportunities.
Priority for joint initiatives with airlines, hotels, and operators; access to exclusive networking events with industry leaders.

$12,000

Annual Tier

Destination Leader

For: National & Regional Tourism Boards, Aviation Authorities, DMOs, and Protected Area Agencies.

Lead "Country Spotlight" promotions at major global travel shows; integration into unified Africa-wide storytelling.
Co-brand in continental and global campaigns; feature in international tourism showcases & media initiatives.
Support aligning initiatives with continental tourism strategies.
Representation in continental policy dialogues and global advocacy platforms.
Recognition at continental summits, expos & gala events; eligibility for PATBoard Baobab Indaba Awards.
PATBoard Tourism Deal Room Access: showcase investment-ready tourism projects and pipelines, connect with investors and strategic partners, highlight destination initiatives.
Capacity building & knowledge transfer: workshops for tourism boards & investment teams, access to PATBoard research & intelligence reports.
Priority updates on legislation, visa policies, and investment opportunities; access to PATBoard-led advocacy campaigns.
Facilitation of cross-border collaborations and access to public-private partnership opportunities.

$8,000

Annual Tier

National Bodies

For: Regional Governments, Pan-African Bodies, Diplomatic Trade Orgs, and Development Finance Institutions.

Drive Africa's growth, policy influence, and structural tourism development.
Support aligning national policies with AU Agenda 2063 & UNWTO frameworks.
Facilitation of cross-border collaborations and investments; access to public-private partnership opportunities.
Strategic Leadership & Influence: participate in continental advisory forums; access research, market intelligence & trend reports.
Brand visibility: recognised as a collaborator of PATBoard; co-brand in continental and global campaigns.
Recognition & Awards: automatic consideration & priority recognition at PATBoard Baobab Indaba Awards.
PATBoard Tourism Deal Room Access: showcase investment-ready projects, connect with investors and strategic partners, policy briefings and diaspora investment matchmaking.
Contribute to tourism standards & best practices.

$6,000

Annual Tier

Sports & MICE

For: Sports Federations, Convention Centers, Exhibition Hubs, and Large-Scale Festival Promoters.

Shape tourism policies for large-scale pan-African events; input on event hosting, standards & sustainability.
Advocacy for cross-border event facilitation and visa policies.
Direct links with tourism boards, airlines, and hotel blocks; collaboration with federations & event planners.
VIP networking with government & private leaders.
Recognition as a PATBoard Sports & Events Partner; branding at continental expos & trade shows.
Priority inclusion in Africa-wide campaigns; use of official PATBoard partner seal.
Dedicated Sports & Events account manager; access to VIP lounges & networking events.
Opportunity to host PATBoard-sanctioned initiatives.
Eligibility for PATBoard Baobab Indaba Awards; recognition at summits & opportunities to showcase events.
Operational & Knowledge Support: training & workshops on event management, research on sports, MICE & festival trends, advisory on logistics, venues & technology.
Market Access & Revenue Opportunities: inclusion in continental tourism packages, participation in media & influencer showcases, support for co-creating signature events.

$5,600

Annual Tier

The Ecosystem Builders

Tourism Affiliate

For: Non-tourism brands: Mining, Energy, Financial Institutions, Telecom, Infrastructure.

Showcase community and conservation impact through CSR; recognition as a responsible brand supporting tourism.
Opportunities for joint initiatives bridging tourism with other industries.
Cross-sector collaboration: opportunities to pilot products/services in tourism markets; participation in workshops & sector-specific forums.
Innovation & knowledge sharing: access to research on digital travel behaviour and tourism trends.
Market access & brand alignment: co-branding in continental campaigns & trade expos; visibility in global tourism promotion platforms.
Recognition & awards: eligibility for PATBoard Baobab Indaba Awards; recognition at PATBoard summits & continental events.
Policy & advocacy support: representation in dialogues linking tourism & allied sectors; updates on policy changes affecting business tourism ecosystems.

$3,500

Annual Tier

Digital Innovator

For: Travel Tech Startups, Fintech, AI & Analytics, Web3 / Metaverse Creators.

Present cutting-edge solutions at global expos and summits; highlight products in PATBoard campaigns.
Test and scale solutions with continental tourism partners; priority for pilot projects across Africa.
Pitch innovative solutions (TravelTech / FinTech) to capital investors; connect with operational and technical partners.
PATBoard Tourism Deal Room Access: exclusive one-on-one B2B meetings with investors and partners, pitch & showcase opportunities, legal & deal support.
Digital visibility & branding: recognition as a PATBoard Digital Innovator; branding across online platforms & media features.
Partnerships & collaboration: connect with airlines, hotels & tourism boards; opportunities for co-created digital projects.
Advocacy & policy engagement: representation in tech-tourism policy forums; influence on digital transformation strategies.
Knowledge & trends: access to research on digital travel behaviour; participation in innovation workshops & think tanks.

$3,300

Annual Tier

Diaspora Champion

For: Diaspora Networks, Entrepreneurs, Cultural Orgs, Philanthropic Leaders.

Support Africa's cultural preservation and authentic storytelling.
Showcase heritage through events, campaigns, and global media.
Dedicated diaspora investment matchmaking via the PATBoard Tourism Deal Room; connect with tourism developers and cross-border investment opportunities.
Legal & Deal Support: advisory for deal structuring, finance, and compliance.
Global visibility & branding: recognition in PATBoard diaspora campaigns & expos; branding opportunities across continental platforms.
Tourism linkages & partnerships: collaboration with tourism boards, operators & investors; facilitation of diaspora travel packages & experiences.
Community investment & development: opportunities to fund and support local tourism projects; recognition as a diaspora-led development partner.
Knowledge & networking: access to diaspora forums, masterclasses & reports; networking with governments, entrepreneurs & cultural leaders.
Policy & advocacy voice: representation in diaspora-focused tourism dialogues; influence on strategies that strengthen diaspora-tourism ties.

$2,500

Annual Tier

SME Growth

For: Local Tour Operators, Boutique Hotels, Startups, and Niche Experience Providers.

Guidance on scaling operations and unlocking new markets; support for product packaging & diversification.
Access to workshops on business, service excellence, and sustainability; skills development for staff and management.
Innovation & digital support: access to digital tools & platforms to grow business; opportunities for tech-driven pilots & partnerships.
Recognition & prestige: recognition at expos & continental events; inclusion in PATBoard campaigns & trade shows.
Visibility on digital platforms & global networks.
Partnership facilitation: connections with tourism boards, airlines & investors; collaboration with larger tourism players.
Access to tourism decision-makers & stakeholders; introductions to government, public & private sectors.
Advocacy & representation: voice in SME-related tourism policy discussions; representation in continental forums & associations.

$1,500

Annual Tier

Agritourism

For: Farms, Vineyards, Coffee & Cacao Producers, Eco-Farms, and Rural Tourism Cooperatives.

Diversify income by linking farming operations with tourism.
Access to agritourism business workshops and rural toolkits.

$1,500

Annual Tier

Impact & Community Partnership Tiers

Empowering the grassroots champions and change-makers at the heart of African tourism. This coalition drives sustainable development by supporting women-led enterprises, youth innovation, conservation, cultural preservation, and community-based tourism growth.

Sustainability & Social Impact

For: Conservation NGOs, Foundations, Corporate CSR Divisions.

Value: Amplify your environmental and social impact through co-created projects, expert networks, and continental recognition.

Brand visibility in board publications, media campaigns, and digital platforms.
Capacity building through training workshops in sustainable tourism practices.
Access to strategic networking events with regional leaders and impact-driven organisations.
PATBoard Tourism Deal Room Access: exclusive B2B meetings with investors, partners, and diaspora tourism backers.
Pitch & Showcase Opportunities to present investment-ready projects to financiers and technical advisors.
Policy & Advisory Briefings on national tourism pipelines, investment incentives, and regulatory guidance.
Legal & Deal Support: advisory for deal structuring, finance, and compliance.
Recognition as a leader in driving social, economic, and environmental impact.
Eligibility for PATBoard Baobab Indaba Awards.

$1,800

Annual Tier

Women in Tourism

For: Women-Led SMEs, Women's Co-operatives, Empowerment NGOs.

Value: Access dedicated networks, funding opportunities, and leadership programs to scale your enterprise and influence.

Leadership development: mentorship from established tourism leaders and executive workshops.
Networking & collaboration: participation in women-focused tourism forums and introductions to investors.
Entrepreneurial support: guidance on business scaling, innovation, and access to funding and grant programs.
Advocacy & policy influence: platform to influence gender-inclusive tourism policies.
Education & training: workshops on marketing, finance, leadership, and e-learning resources.
Community engagement: participation in women-led community tourism projects.
Visibility & recognition: feature in PATBoard campaigns, media highlights, and awards for women making an impact.

$1,800

Annual Tier

Youth in Tourism

For: Vocational Schools, Youth Start-ups, Young Guides' Associations.

Value: Launch your career with skills development, mentorship, and a platform to showcase innovation to the industry.

Skill development: training in marketing, technology, project management, and tourism trends.
Leadership & mentorship: pairing with experienced tourism leaders and career guidance.
Community & social impact: involvement in youth-led community tourism initiatives.
Networking opportunities: connect with peers across Africa, invitations to youth tourism forums.
Innovation & entrepreneurship: support for tourism start-ups, access to incubators and accelerator programs.
Recognition & awards: highlighted in youth innovation campaigns and media exposure for successful projects.
Platform to showcase projects to tourism boards and investors, and participate in innovation challenges.

$1,200

Annual Tier

Heritage Guardian

For: Royal Houses, Museums, Cultural Villages, Artisans, Cultural Groups.

Value: Safeguard and monetize cultural heritage through certification, digital promotion, and artisan-buyer connections.

Economic empowerment: platforms for women and youth artisans, showcase products to travellers and global retailers.
Heritage Mark Certification: certification and promotion of authentic African products.
Access to ethical, artisanal, and sustainable product networks, connecting artisans with travellers and global markets.
Retail integration: showcase certified African products at travel retail partners, airports, and hotels.
Conservation & cultural preservation: guidance on preserving heritage sites and cultural traditions.
Training & capacity building: workshops on heritage management, marketing, product development, and commerce.
Visibility & media exposure: feature in PATBoard campaigns, heritage publications, and Heritage Guardian Awards recognition.
Networking: connect with cultural institutions, artisans, policymakers, and cooperatives.

$100

Annual Tier

Community Pioneer

For: Small Businesses, Community Tourism Operators, Informal Vendors.

Value: Gain formal recognition, micro-certification, and access to tools to grow your grassroots tourism business.

Capacity building: workshops on hospitality, marketing, and management; access to online learning platforms.
Funding & project guidance: support in securing grants and sponsorships, mentorship for project implementation.
Visibility & promotion: highlighted in PATBoard campaigns, media exposure, and showcase in tourism directories.
Recognition & awards: Community Pioneer Awards recognition, eligibility for PATBoard Baobab Indaba Awards.
Networking & partnerships: connect with regional and international tourism stakeholders.
Advocacy & policy influence: platform to influence local tourism policies, representation in regional tourism forums.
Community development support: guidance on sustainable tourism projects, mentorship for local entrepreneurship, access to development toolkits.

$100

Annual Tier

Knowledge & Media Partnership Tiers

A curated network of collaborative alliances. We share expertise, content, and reach to amplify Africa's tourism story and provide deeper insights for the industry.

Media & Broadcast Partners

For: News outlets, broadcast networks, major publishers.

Value: We provide exclusive access and stories; you provide mass-scale news coverage and credibility.

Industry visibility: feature as a trusted media partner in PATBoard campaigns, logo and brand inclusion across platforms.
Content collaboration: co-create tourism features, interviews, and documentaries; access exclusive stories and event coverage.
Promotion & amplification: broadcast pan-African tourism campaigns to broader audiences.
Knowledge sharing: exchange insights on audience trends and content strategies.
Networking opportunities: connect with tourism boards, operators, and creatives at exclusive industry roundtables.
Professional development: access training in travel media trends, storytelling, and ethics.
Recognition & awards: recognition as a leading media partner at board-hosted events and forums.

Complimentary

Partnership

Creative & Content Partners

For: Storytellers, filmmakers, photographers, designers, magazines.

Value: We provide compelling narratives and access; you produce awe-inspiring content that drives travel desire.

Content collaboration: co-create campaigns, visuals, and storytelling projects; access briefs for PATBoard initiatives.
Industry exposure: recognition as a key creative partner; feature in newsletters, reports, and digital platforms.
Promotion & amplification: showcase work across board channels and at exhibitions.
Knowledge sharing: access insights on tourism trends and audience engagement.
Professional development: training in visual storytelling, digital content, and branding; mentorship with established creators.
Networking & partnerships: collaborate with tourism boards, media, and hospitality operators.
Recognition & awards: access to awards and showcases celebrating creative excellence.

$100

Annual Tier

Research & Academic Partners

For: Universities, think tanks, research bodies, academic experts.

Value: We provide a real-world laboratory; you provide data-driven reports and policy recommendations.

Research collaboration: partner on tourism studies, reports, and publications; access PATBoard datasets for analysis.
Visibility & recognition: highlight research contributions in board publications; recognition as an expert partner.
Networking opportunities: engage with industry leaders, tourism boards, and academics on pan-African research projects.
Professional development: access industry-focused training and workshops; mentorship with industry and academic leaders.
Policy & strategic influence: provide evidence-based recommendations for tourism policies; engage in strategic forums.
Funding & grant opportunities: collaborate on funded research initiatives; access support for project proposals.
Knowledge sharing: participate in webinars, roundtables, and workshops; share findings with tourism operators and policymakers.

$100

Annual Tier

Data & Analytics Partners

For: Market research firms, data companies, analytics experts.

Value: We provide industry access; you provide consumer insights and market intelligence.

Market insights: deliver trend analysis and consumer behaviour studies; support evidence-based marketing strategies.
Data collaboration: share and analyse tourism data across regions; co-develop insights for pan-African campaigns.
Knowledge sharing: participate in workshops on analytics tools and methodologies; contribute to reports and industry insights.
Strategic influence: inform tourism policy and investment decisions; participate in advisory panels for continental tourism growth.
Visibility & recognition: recognised as a trusted analytics partner in campaigns; feature in board reports and digital platforms.
Professional development: access training in data analysis, visualisation, and market research.
Networking & collaboration: connect with tourism operators, boards, and researchers; build partnerships with analytics and tech experts.

$100

Annual Tier

Individual Membership

Official Individual Membership Cards

These individual membership tiers recognize distinct levels of engagement in PATBoard, from rising contributors and active connectors to high-level champions advancing the organization's continental vision.